Archive | The Business of Soccer

WPS signs sponsorship deal with Puma

Posted on 15 December 2008 by ASN Staff

Women’s Professional Soccer will today announce a $10 million sponsorship deal with German shoe manufacturer and clothing retailer Puma, according to the Wall Street Journal.

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Red Bulls sign deal with Boston Bruins sister company

Posted on 12 December 2008 by ASN Staff

The New York Red Bulls have signed a deal for Delaware North Counties Sportservice to handle concessions and premium dining services at Red Bull Arena, according to Terms of the deal were not disclosed.

The company claims to be “the oldest name in sports hospitality,” will primarily cater the 30 suited and 1,116 club seats at the Harrison, N.J., grounds. It is one of six subsidiaries of Delaware North Companies, a private investment firm that has existed since 1915. The others include the Boston Bruins ice hockey team and its arena TD Banknorth Garden.

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Sounders fan group to have say over team decisions

Posted on 28 November 2008 by ASN Staff

The Seattle Sounders FC fan club will reportedly receive actual powers over key team decisions, according to The Web site, which covers the technology industry in the Pacific Northwest reports that the fan group will be able to vote on whether to retain the general manager, among other items.

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AIG to stay on as Man United shirt sponsor

Posted on 26 November 2008 by ASN Staff

Embattled U.S. insurance giant AIG does not plan to cancel its costly jersey sponsorship deal with English Premier League club Manchester United. AIG is currently paying £14 million (about $22 million) a-year to the club in a contract that runs through 2010. An AIG spokesman told USA Today that the club’s sponsorship won’t be abandoned but that the company is “reviewing all sponsorships to identify any relationship that might be essential, to maintain the value of the business and service customers, so we can repay the (government) loan.”

AIG, one of the federally bailed-out financial institutions, canceled sports team sponsorships valued hundreds of millions of dollars. has not renewed long-term sponsorship relationships with likes of the New York Yankees, New York Knicks, Houston Rockets, Houston Astros, Madison Square Garden, AIG Japan Open (Tennis), Irish Champion Hurdle (Horseracing), and New Orleans Jazz Fest.

If AIG does abandon the contract, Korean electrical firm LG and Saudi Telecom are said to be waiting in the wings to take over the sponsorship deal.

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MLS teams up with Nickelodeon

Posted on 17 November 2008 by ASN Staff

Major League Soccer is teaming up with Nickelodeon on a “top secret storyboard project.” So says Nate Ripp on his blog. Ripp is apparently an MLS designer, so he would be in a position to know about it.

ASN take: Could be interesting. We’ll keep an eye on this one.

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MLS attendance, TV viewership numbers slip

Posted on 06 November 2008 by ASN Staff

Major League Soccer suffered its first decline in average regular-season attendance and television viewership on ESPN2 in three years. Half the teams in the league saw a decline in average attendance in 2008, causing the league’s average attendance to fall by 1.8 percent, or to 16,459 a game, reports the Sports Business Journal.

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Match Analysis eyes consumer market

Posted on 01 November 2008 by ASN Staff

After scoring contracts with Major League Soccer clubs, Emeryville, Calif., startup Match Analysis Inc. is seeking to break into the consumer market.

The company edits video of soccer matches and catalogs every shot, header, pass and miscue. The dissected video is made available to teams on a secure web site so coaches and players can call up plays to study what went right or wrong.

Now company President Mark Brunkhart and his 14 employees have set their sights on a much bigger prize. The company is in talks with broadcasters in the United States and Europe to make video analysis available online to fans.

First reported by San Francisco Business Times.

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FIFA 09 breaks sales record

Posted on 09 October 2008 by ASN Staff

What economic slowdown? Electronic Arts Inc. on Thursday, Oct. 9 announced sales of more than 1.2 million copies of the FIFA 09 game during its first week on shelves at European retail. This makes it the fastest start in the history of the franchise, the company announced. FIFA 09 launches in North America and Asia on Oct. 14.

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MLS sought role in Cameroon soccer league–report

Posted on 07 October 2008 by ASN Staff

U.S. corporations, including Major League Soccer, sought prominent roles in restructuring soccer in Cameroon, according to a story by The project, known as SYFODA (System du football durable) aimed to create infrastructure, medical and marketing structures with MLS’ role to assist in creating a plan for a new professional league in Cameroon alongside integrated academies for youth development.

In a complex power play, the country’s Sports and Physical Education Minister, Augustin Thierry Edjoa, apparently used the project as leverage in pushing ahead his choice for Cameroon’s national team coach, Otto Pfister, according to

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Study finds MLS customer experience ‘less than stellar’

Posted on 30 September 2008 by ASN Staff

A new study conducted by the Chief Marketing Officer Council finds Major League Soccer toward the bottom of a list of 25 companies reviewed for customer experience. The study (registration required) examined the accuracy, uniformity and timeline of information delivery across “customer touchpoints.” What this truly means is anybody’s guess, but Home Depot received the highest grades. Others whose performance was “less than stellar” included DirectTV, JetBlue, Enterprise-Rent-A-Car, Music TV and Comcast.

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