Categorized | Rumors

RUMOR [UPDATE]: Philadelphia Power & Light [PPL] to sponsor Union stadium

Posted on 30 January 2010 by Breton Bonnette

UPDATE [2/1/2010] – According to Sports Business Journal, it will be a 10 year, $20 million deal. Nice to see that the Union will get the upper end of the naming deals and you can fully expect this place to be called PPL Park. The deal is being finalized but it’s almost a sure lock to be done by the end of the week. If anyone has a subscription and can send the substance of the article to us at ASN Philly – bbonnette@americansoccernews.net, we’d be forever grateful.

Kerith Gabriel of the Philadelphia Daily News has heard from a source that PP&L is close to multi-year agreement to sponsor the Chester Waterfront stadium set to open early this summer. Most stadium deals last longer than 5-10 years so you can expect a big one at $1-2 million a year. Although, with the current buzz and season ticket sales (approaching 10,000), you could see the Union squeeze a little more for a shorter term deal.

Time will only tell but take into account fellow soccer-specific stadiums with similar deals:

In 2007, mining company Rio Tinto bought the rights to the RSL’s Sandy, Utah stadium at $1.5 to 2mm a year for a 10  year deal.

In 2006, it is estimated that Dick’s Sporting Goods paid around $2mm/year to sponsor the huge Commerce City complex that now houses the Colorado Rapids.

In 2005, Pizza Hut signed on in Frisco, Texas (FC Dallas) for roughly $1.5mm/year. That again, however, was a sprawling soccer complex, complete with over 15 soccer fields and numerous marketing opportunities.

The only outlier is the Chicago Fire’s Toyota Park. The Bridgeview park received half of the amounts above in 2005, roughly $750,000 a year for 10 years to sponsor the Fire’s home.

So there you have it, if a deal goes through – it’s a possibility we’ll be getting $1.5-2 million a year for 5-10 years. Purely conjecture but it certainly gives you an idea of what to expect.

By the way, if you haven’t seen the new Stadium Construction photos – go here.

How do you like the ring of it? PPL Park? PPL Stadium? Would you have rather seen somebody else snap up the naming rights?

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  1. Tweets that mention RUMOR: Philadelphia Power & Light [PPL] to sponsor Union stadium | American Soccer News -- Topsy.com Says:

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