Categorized | The Business of Soccer

Match Analysis eyes consumer market

Posted on 01 November 2008 by ASN Staff

After scoring contracts with Major League Soccer clubs, Emeryville, Calif., startup Match Analysis Inc. is seeking to break into the consumer market.

The company edits video of soccer matches and catalogs every shot, header, pass and miscue. The dissected video is made available to teams on a secure web site so coaches and players can call up plays to study what went right or wrong.

Now company President Mark Brunkhart and his 14 employees have set their sights on a much bigger prize. The company is in talks with broadcasters in the United States and Europe to make video analysis available online to fans.

First reported by San Francisco Business Times.

2 Comments For This Post

  1. Tim Rueb Says:

    Thanks. This is great information. Now if this could be affordable for HS and Youth Club the would move American soccer to new levels.

  2. CBielstein Says:

    So they take the match video from all angles and cut it up into little clips? Not like Pro Zone, though? Hm.. That would be great if they put it online. I think that kind of information on high level matches would have a great impact on the general soccer public. Players, coaches, and referees would have a ton of data to study. Not to mention fans having a dream situation for match replays. Keep us posted!

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