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One year ago in American Soccer News

Posted on 30 September 2009 by ASN Staff

A marketing study found Major League Soccer’s “customer experience” to be “less than stellar,” ranking at the bottom of a list of 25 companies reviewed (ASN, Sept. 30, 2008).

MLS fans continue to have mixed experiences, as this recent First Touch Online article documents. At least it’s not all of MLS though. The Seattle Sounders have been received almost unbelievably well by the local fanbase, due in no small part to the efforts of its front office. Elsewhere (New York and New England come to mind) fans feel disenfranchised, apathetic or downright hostile by the efforts (or lack thereof) of their local clubs. The signs from the Pacific Northwest may be promising, but the league clearly has its work cut out for it.

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