Categorized | The Business of Soccer

BMO firms up TFC sponsorship

Posted on 19 April 2008 by ASN Staff

BMO Financial Group has acquired the title sponsor rights to all 30 Toronto FC Major League Soccer TV broadcasts during the 2008 season, on CBC, Rogers Sportsnet and The Score.

The one-year agreement marks the first broadcast sponsorship for Toronto FC, and a further extension of BMO’s relationship with Canada’s Major League Soccer team. BMO already holds the naming rights to BMO Field, home of Toronto FC, and is the sponsor of the team’s jerseys.

At the same time, BMO has also extended its agreement to be the official bank of the Toronto Maple Leafs, Toronto Raptors, Toronto Marlies, Air Canada Centre and Ricoh Coliseum, through to June 2011. As part of this sponsorship, BMO remains the season title sponsor for all the teams. It will also maintain sponsorship programs such as the BMO Community Hero of the Game, which recognizes someone at each and every Leafs and Raptors game for the good work they do in their community. BMO will also continue to sponsor the BMO FanZone, the interactive entertainment area located in Air Canada Centre’s Galleria.

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