Categorized | Commentary

Juventus v New York and the folly of catering to Eurosnobs

Posted on 20 April 2010 by ASN Staff

As you may have heard by now, Juventus Turin will visit Red Bull Arena May 23 to play an exhibition match against the New York Red Bulls.

These exhibitions are at best short-term solutions to generate a bundle of cash that can then be reinvested in the all-important “grass roots.” But like many short-term solutions, you can’t help but wonder about negative fall-out. Do the Red Bulls really want to cultivate an audience of this type for a one-off event that is unlikely to generate any kind of sustained interest in the team itself?

Read the full story at ASN’s New York Red Bulls page

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