Categorized | Featured, Uncategorized

MLS Garners TV Deal with NBC

Posted on 10 August 2011 by Britt Ruby

NBC LogoThe big news in the MLS today is this morning’s announcement that they have struck a new 3-year TV deal with NBC. The deal is worth a reported $10M per year and will put at least 45 games per year onto a combination of NBC and NBC Sports (currently known as Versus but being re-branded in January 2012). The deal essentially replaces the one MLS has had with Fox Soccer Channel.

The deal appears to be a boon for MLS on multiple levels.

The most obvious improvement for MLS is financial. NBC is set to pay somewhere between $2M and $4M more per year more than FSC did.  Additionally, this 3-year agreement replaces a 1-year deal.

Maybe more importantly, NBC is going to bring its quality of production and promotion to the MLS. Let’s be honest, $10M per year isn’t going to suddenly make MLS profitable. But getting MLS into twice as many homes (Versus currently reaches 70M to FSC’s 40M) with high-quality production will give the MLS a great deal of growth potential.

Versus, under the control of NBC Sports, has developed a reputation for high-quality production with its NHL broadcasts. They are also forward thinking in utilizing advertisement potential to maximize profitability. Add to that the national availability of HD, and you have a recipe for excellent ratings growth for MLS matches.

Here’s the breakdown of each network’s responsibilities:

NBC:

2 regular season matches

2 playoff matches

NBC Sports:

38 regular season matches

3 playoff matches

Here’s where this gets exciting. Add to those the games already on ESPN:

ESPN:

MLS First Kick

1 MLS game
The MLS Cup

The MLS All-Star Game
MLS Draft coverage (1st round)

ESPN2:
26 MLS games
3 MLS playoff games

 

And that all up and you can see that the MLS is in a 2012 with strong television coverage. Obviously, this is nowhere near the NFL, MLB, or NBA. But we are now approaching the NHL, and that’s pretty good company to be in.

Leave a Reply

Advertise Here
Advertise Here